There's plenty of great glossaries out there for web terminology. I wanted to put something together more condensed, and targeted towards the clients of web developers. These are items that are useful for everybody to have an understanding of, whether you are technical or not!
Responsive - web sites adapt optimally to the device or screen size displaying them.
CMS - Content management system, an easy way to add content (text/images/blog posts) to a site.
Hosting - The physical server(s) where your website is stored. Not to be confused with the domain name (e.g. website.com).
Domain - A domain name is the name of the website. Often you buy this through the same company as your hosting, but it can also be different.
CTA - Call To Action. What you want someone to click/do on your site.
Below the fold - Anything below what you see on the screen when it first loads.
Bounce rate - The ratio of people that leave your site without clicking on anything.
URL - A website address (‘uniform resource indicator’).
Sitemap - Can be two things: 1) an ‘XML’ Sitemap, which is submitted to Google to tell it what pages on your site it should look at. Alternatively, 2) a visual indication of the pages on your side in a single view, similar to the contents page of a book.
Landing Page - Any page that a user arrives at a site on, often customised specifically for a particular target audience or ad campaign.
Sticky Elements - Things that stay in one place on your screen when a screen is scrolled. It’s common for the top navigation and/or CTA to be ‘sticky’.
Breakpoints - Part of responsive design - The screen widths at which explicit changes to your website’s design happen.
Stock - often photos, but can be videos, illustrations, music, etc., that are obtained from a company that specialises in producing them for others to use. Can be free or paid.
Header - An invisible section of the site that loads specific code (think analytics, special fonts or behaviours)
Search Engine Optimisation. Improving where you show up in search (Google):
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